Hi there, I'm
Ketan Patel
an AI-driven product and design leader with over 18 years of experience shaping digital products, building design systems, and leading global teams. I blend psychology, branding, and user-centered strategy to deliver experiences that are not only functional, but emotionally resonant and commercially impactful.
🟢 #OpenToWork
Companies I've Worked With
My Background
AI-Driven Design Leadership
I’m an AI-driven UX and product design leader with over 18 years of experience shaping digital experiences for global brands. I specialize in scaling design systems, driving user-centered innovation, and leading cross-functional teams at the intersection of strategy, research, and emerging technology.
Enterprise-Grade Experience
At AT&T, I led enterprise UX efforts for some of the world’s most recognizable brands — including McDonald’s, Walmart, Hilton, Disney, Best Buy, and The Home Depot. My work helped transform complex backend systems and client-facing portals into intuitive, efficient experiences that served millions of users.
Evolving Digital Products
Since then, I’ve led UX and creative teams across e-commerce, SaaS, healthcare tech and more — driving a mobile-first design strategy, launching AI-driven initiatives, and building strategic roadmaps for companies like CPAP.com, Pens.com, and Custom Ink.
How might we make sleep testing easier + more human?
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Rooted in Psychology
I bring a background in Psychology from the University of Texas at Austin, with a focus on perception and consumer behavior — a lens that informs how I think about design, research, and how people interact with technology.
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Design That Scales
Whether I’m mentoring designers, leading discovery workshops, or mapping out a product vision, I focus on creating work that’s not just beautiful — but meaningful, measurable, and built to scale.
